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This was the message of Vegetarian Action's 2004 Christmas public education campaign, designed to raise awareness about the animal suffering which is the background to so many human celebrations.

Our campaign flyer, featuring graphic images of the "animal behind the meat", aimed to make people aware that the familiar words for "meat" actually hide a real animal... and that the animal has suffered intolerably on its way to your plate!

With so much Christmas advertising focussed purely on financial savings, Vegetarian Action's flyer asked people to consider the real cost of their actions, and save lives... as well as dollars.

As our flyer said:

"This Christmas,
save $$$...
& save lives!"

And went on to invite readers to:

THE SLAUGHTER !
VEGETARIAN !

View flyer in pdf format

The flyer was distributed prior to Christmas 2004 by Vegetarian Action and its supporters.

To all our friends and supporters, and to the public out there, Vegetarian Action said...


 

Page updated: 2007
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